Revenue Operations · GTM Systems · Applied AI
Michael CampbellTell me the problem. See exactly how I'd fix it.
I design and scale GTM systems that connect data, workflows, and emerging AI capabilities to drive measurable revenue outcomes. Describe a revenue operations problem, initiative, or objective below and you'll get a specific brief — diagnosis, the plays I'd run, proof from past work, and a first-90-days plan.
- 2x+
- Average deal size increase through GTM process & system redesign
- 10+ yrs
- RevOps leadership across SaaS, PE-backed and high-volume services orgs
- 6 CRMs
- Salesforce, HubSpot, Dynamics, Zoho and two custom-built platforms
- 0 downtime
- CRM migrations and merger integrations delivered without losing continuity
- Quote-to-cash
- CPQ built from scratch; Salesforce Billing, Zuora, NetSuite and SAP wired end to end
- Salesforce certified
- Admin · Advanced Admin · Sales Cloud Consultant — plus AI & n8n automation builds
Experience
Where the playbook came from
Independent / Fractional
Apr 2025 – Present
Fractional RevOps & GTM Systems Strategy — AI & System Architecture
- Designed GTM system strategies and architectures for multiple organizations
- Built marketing attribution systems improving visibility into performance and ROI
- Applied AI/LLM tools to lead routing logic, enrichment, and internal automation
- Built custom automation with n8n; designed a buyer portal that lifted conversion and reduced churn
Saddle Rock Legal Group
Feb 2024 – Mar 2025
Senior Salesforce Admin / System Architect
- Led migration to a new CRM platform with no loss of operational continuity
- Designed workflows, automations, and integrations for high-volume case management
- Strengthened reporting and operational visibility
Impartner
Feb 2022 – Nov 2023
Director of Revenue Operations
- Rebuilt and scaled marketing operations to support GTM goals
- Built analytics and reporting frameworks for Sales, Marketing, and CS
- Improved quoting and alignment across Sales, Implementation, and CS
- Reduced significant tech debt by consolidating tools
ClearCompany
Mar 2021 – Feb 2022
Revenue Operations Manager
- Improved quote-to-cash and sales operations workflows
- Enhanced financial and sales reporting for forecasting
- Helped prepare the organization for private equity acquisition
Canopy
Jan 2019 – Feb 2021
Senior Revenue Operations Manager
- More than doubled average deal size via sales process and system design
- Increased marketing performance while cutting inefficient spend
- Built and automated customer success processes to improve retention
AccessData
Oct 2017 – Jan 2019
Senior Salesforce Architect / Manager
- Built a CPQ system from the ground up for scalable quoting
- Managed GTM systems for Sales, Marketing, and Finance
- Led the team maintaining Salesforce and related systems
InsideSales.com
Aug 2014 – Feb 2017
Senior Product Specialist / Premier Services
- Worked with hundreds of sales organizations on operations and process
- Advised on pipeline management and sales effectiveness
Beyond the résumé
- Rebuilt a CPQ end to end for accurate partner-sales data, then migrated the company off Salesforce to HubSpot when the heavier stack no longer fit — support dropped from 10+ people to 2 with higher CSAT
- Guided a large company through merger integration: strengthened CS/Sales collaboration systems, cut shelfware that never returned ROI, and productized client integrations via Workato
- Revamped a customer success build; rebuilt another company's call center operations
- Rearchitected Salesforce to bypass leads entirely and run on contacts to match the business's real selling motion
How I work
- Learns new systems and org contexts unusually fast, and adapts the design to the business rather than the tool
- Builds to scale, not to delay — the goal is the company's success
- Mentors individuals and leads teams; builds strategy and roadmaps for leadership and presents them
- Documents and hands off: worked himself out of a job twice by leaving systems maintainable by the existing team
- Never holds a company hostage with hidden knowledge or fragile builds; honest work, honest labor
- Comfortable as owner/operator, leader, or direct report
- Builds custom RevOps solutions with AI and automation on his own time
Systems I've run
CRM
Salesforce (Sales Cloud, CPQ, Billing) · HubSpot CRM · Zoho · Microsoft Dynamics · Two custom-built CRMs
Marketing & pipeline
Marketo · Pardot / Salesforce Marketing Cloud · HubSpot Marketing · G2 Crowd, LinkedIn & Facebook integrations · Chili Piper, Calendly
ERP / billing
NetSuite · Salesforce Billing · Zuora · SAP
Integration & automation
Workato · n8n · AI/LLM-built internal tooling
Certifications
Salesforce Administrator · Salesforce Advanced Administrator · Salesforce Sales Cloud Consultant · Certified Scrum Developer
Education
Southern Utah University — Bachelor's (Triple Major: History Education, Special Education, Spanish)