Revenue Operations · GTM Systems · Applied AI

Michael CampbellQuickly obtain a summary benefit this hire could bring to the team and company.

I design and scale GTM systems that connect data, workflows, and emerging AI capabilities to drive measurable revenue outcomes. Share a revenue operations objective, a GTM goal, or a problem below and you'll get a specific brief — how I'd help your organization execute, the plays I'd run, proof from past work, and a first-90-days plan.

Career highlights

  • Revenue Outcomes First
  • Forecast the Board Can Trust
  • Quote-to-Cash Owned End-to-End
  • Full-Stack GTM Systems
  • Zero-Risk Transformations
  • AI & Automation at Scale

Step 01 — Your situation

What's slowing revenue down?

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Tap the issues that apply.

Write at least a short sentence (about 13 characters) or select one focus area below.

Experience

Where the playbook came from

Independent / Fractional

Apr 2025 – Present

Fractional RevOps & GTM Systems Strategy — AI & System Architecture

  • Designed GTM system strategies and architectures for multiple organizations
  • Built marketing attribution systems improving visibility into performance and ROI
  • Applied AI/LLM tools to lead routing logic, enrichment, and internal automation
  • Built custom automation with n8n; designed a buyer portal that lifted conversion and reduced churn

Saddle Rock Legal Group

Feb 2024 – Mar 2025

Senior Salesforce Admin / System Architect

  • Led migration to a new CRM platform with no loss of operational continuity
  • Designed workflows, automations, and integrations for high-volume case management
  • Strengthened reporting and operational visibility

Impartner

Feb 2022 – Nov 2023

Director of Revenue Operations

  • Rebuilt and scaled marketing operations to support GTM goals
  • Built analytics and reporting frameworks for Sales, Marketing, and CS
  • Improved quoting and alignment across Sales, Implementation, and CS
  • Reduced significant tech debt by consolidating tools

ClearCompany

Mar 2021 – Feb 2022

Revenue Operations Manager

  • Improved quote-to-cash and sales operations workflows
  • Enhanced financial and sales reporting for forecasting
  • Helped prepare the organization for private equity acquisition

Canopy

Jan 2019 – Feb 2021

Senior Revenue Operations Manager

  • More than doubled average deal size via sales process and system design
  • Increased marketing performance while cutting inefficient spend
  • Built and automated customer success processes to improve retention

AccessData

Oct 2017 – Jan 2019

Senior Salesforce Architect / Manager

  • Built a CPQ system from the ground up for scalable quoting
  • Managed GTM systems for Sales, Marketing, and Finance
  • Led the team maintaining Salesforce and related systems

InsideSales.com

Aug 2014 – Feb 2017

Senior Product Specialist / Premier Services

  • Worked with hundreds of sales organizations on operations and process
  • Advised on pipeline management and sales effectiveness

Beyond the résumé

  • Rebuilt a CPQ end to end for accurate partner-sales data, then migrated the company off Salesforce to HubSpot when the heavier stack no longer fit — support dropped from 10+ people to 2 with higher CSAT
  • Guided a large company through merger integration: strengthened CS/Sales collaboration systems, cut shelfware that never returned ROI, and productized client integrations via Workato
  • Revamped a customer success build; rebuilt another company's call center operations
  • Rearchitected Salesforce to bypass leads entirely and run on contacts to match the business's real selling motion

How I work

  • Learns new systems and org contexts unusually fast, and adapts the design to the business rather than the tool
  • Builds to scale, not to delay — the goal is the company's success
  • Mentors individuals and leads teams; builds strategy and roadmaps for leadership and presents them
  • Documents and hands off: worked himself out of a job twice by leaving systems maintainable by the existing team
  • Never holds a company hostage with hidden knowledge or fragile builds; honest work, honest labor
  • Comfortable as owner/operator, leader, or direct report
  • Builds custom RevOps solutions with AI and automation on his own time

Systems I've run

CRM

Salesforce (Sales Cloud, CPQ, Billing) · HubSpot CRM · Zoho · Microsoft Dynamics · Two custom-built CRMs

Marketing & pipeline

Marketo · Pardot / Salesforce Marketing Cloud · HubSpot Marketing · G2 Crowd, LinkedIn & Facebook integrations · Chili Piper, Calendly

ERP / billing

NetSuite · Salesforce Billing · Zuora · SAP

Integration & automation

Workato · n8n · AI/LLM-built internal tooling

Certifications

Salesforce Administrator · Salesforce Advanced Administrator · Salesforce Sales Cloud Consultant · Certified Scrum Developer

Education

Southern Utah University — Bachelor's (Triple Major: History Education, Special Education, Spanish)